Travis Carter

University Roanoke College
Department Psychology

Research details

My research interests reside in the realms of judgment and decision-making, social cognition, and consumer behavior. I use a wide range of methodological approaches (laboratory experiments, archival analyses, field studies) and analytical techniques to gain greater insight into human judgment and behavior. A primary target of my intellectual curiosity over the past few years has been the many different ways by which our judgments and behaviors can become biased, altering the expression of that judgment or behavior from what it would otherwise have been—or what it normatively should be. In particular, I’m fascinated by the forces—both internal and external—that produce a biased judgment, and the complex interplay of cognitive and motivational mechanisms by which they operate, with the ultimate goal of improving bias-detection and correction.