David Dubois is an Associate Professor of Marketing at INSEAD and the co-director of the Leading Digital Marketing Strategy Programme. The core of David’s research and teaching intersects digital technologies, customer centricity and brand management. He helps professionals and organizations to (1) unlock value through digital analytics and insights, and agile communication strategies; and (2) successfully drive their digital transformation. He does this by focusing on how technologies create new customer behaviors and business practices. David is also an expert on how luxury and fashion brands should leverage status and style.