Daniel Martin is an Associate Professor (untenured) in the Managerial Economics and Decision Sciences (MEDS) department at Kellogg. He is a behavioral and experimental economist who studies how information is internalized by consumers (attention and perception) and how information is communicated to consumers (information disclosure). His research has appeared in the top journals of the American Economic Association, Royal Economic Society, and Harvard Kennedy School. Before receiving a PhD in Economics from New York University, he was the co-founder of a small business, which is now one of the leading providers of IT services to small and medium-sized businesses in the Carolinas. Professor Martin teaches Business Analytics II, a class on multivariate regression techniques, in the core curriculum of the MBA program. Since arriving at Kellogg, he has received a Chair's Core Teaching Award and six Kellogg Impact Awards from the Kellogg Student Association. He also teaches a PhD class on behavioral economics and co-organizes the Kellogg Behavioral Economics Seminar.