Brian Reschke

Research details

Brian P. Reschke (Ph.D. UC Berkeley) is an assistant professor of entrepreneurship at the Marriott School. He studies the social and cognitive processes whereby markets evaluate novel products, ideas, and organizations. In recent projects, he has studied status hierarchies, social network dynamics, and the role of language in crowdfunding campaigns. His research augments traditional methodological approaches with insights from computer science. He has a deep appreciation for the educational opportunities at BYU, where he earned a BS management degree in OBHR. When not working, Reschke enjoys running, cooking, hiking, reading, and spending time with wife, Cami, and four children.