Ataollah Tafaghodijami

Research details

Ata Jami's research focuses on consumers’ judgement and decision-making specifically examining how contextual cues of consumption settings and consumers' sensory system affect their perceptions, judgments, and behaviors. His research addresses these domains in various contexts, using both laboratory and field data. His work has been published in leading journals, including Journal of Marketing Research, Management Science, Journal of Experimental Psychology: General, Journal of Behavioral Decision Making, and Journal of the Association for Consumer Research. Prof. Jami holds a PhD from the University of Utah. He has taught Marketing Research, Consumer Behavior, and Services Marketing courses.