The Allure of Status: High-Status Targets Are Privileged in Face Processing and Memory
Author(s): Nathaniel J. Ratcliff, Kurt Hugenberg, Edwin R. Shriver, Michael J. Bernstein
Abstract: The current research tests the hypothesis that face processing is attuned to high-status faces. Across three experiments, faces of high-status targets were better recognized than faces of low-status targets. In Experiment 2, this memory advantage for high-status targets also extended to an attentional bias toward high-status targets and to stronger sociospatial memory (identity–location link) for high-status targets. Finally, Experiment 3 finds that high-status faces received more expertstyle holistic processing than did low-status faces. This suggests that high-status faces also benefit more from the strategic deployment of expert face processing resources than low-status faces. Taken together, these data indicate that perceivers strategically allocate face processing resources to targets perceived to be high in status.
Publication Title: Personality and Social Psychology Bulletin, Vol. 37(8)
Pub Year: 2011
Pages: 1003 – 1015
URL: http://dx.doi.org/10.1177/0146167211407210
Keywords: status, face processing, face memory, sociospatial memory, social cognition

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